As a Senior Designer at the Admin Awards, I wore many hats, providing strategic creative direction and taking the lead on design projects. My main goal was to ensure a cohesive brand identity across all media channels, from storyboarding and magazine ads to social media, event signage, custom decks, email designs, print materials, and mailings.

In addition to maintaining brand consistency, I crafted impactful sales kits, large-format signage, weekly emails, and customized marketing decks. I oversaw the entire process, from creating campaign ideas to executing graphic design and managing marketing automation strategies. These efforts significantly enhanced our overall brand presence and delivered compelling visual experiences across various platforms.