LastPass
Role
Designer
Client
LastPass, 2021-22
Tags
Brand Identity, Integrated Campaign, Digital Marketing, Infographics, Social Media, Advertising, Lead Generation
As a designer supporting LastPass's visual strategy, my role went beyond just being creative. I worked with a team of talented designers to create impactful infographics, case studies, datasheets, and display ads for media campaigns. Collaborating closely with project managers, I ensured design elements were smoothly integrated into larger campaigns, always maintaining brand standards and strategic alignment.
When LastPass became its own company, I played a key role in building elements of the brand pack for the new creative agency. Each design followed brand standards and included innovative touches that were crucial in successfully transitioning the brand.
The infographic was used as a guarded asset to gather leads and inform prospective customers.
Conceptualized ads for stakeholder review, with one design selected as the campaign look. Developed static and animated assets accordingly.
“Her incredible attention to detail, creative direction to our copy, and lightspeed fast turnaround have helped ensure our launches go smoothly and successfully. I’m so happy to have her on my team!”
— Tom Mills, Creative Director
The eBook was utilized as a valuable asset for lead generation and providing information to potential customers. View the full eBook here.
Designed data sheets to be used as a sales tool to spotlight essential product features and promote ongoing promotions.
Social ads were designed to promote an upcoming webinar. Larger placements showcased speaker headshots, while concise copy conveyed webinar details in smaller spaces.
Credits: Patrick Hnath, Executive Creative Director; Tom Mills, Creative Director; Natasha Taylor, Art Director