GoTo Connect
Role
Senior Designer
Client
GoTo, 2022-24
Tags
Brand Identity, Integrated Campaign, Digital Marketing, Infographics, Print Design, Social Media, Advertising
As a designer supporting the GoTo Connect product, I played a key role in the post-rebranding phase, where my work was essential in visualizing the integration of legacy products like GoToWebinar and GoToMeeting into the new comprehensive portfolio. I collaborated closely with other designers, project managers, and the brand team to ensure the products were accurately represented and communicated to the audience.
I led the design of various assets, including ebooks, infographics, and media campaigns, which engaged the audience and effectively conveyed the essence of the GoTo Connect brand. The social assets I designed were crucial in maintaining a consistent online presence across diverse platforms, contributing to a cohesive and recognizable brand image.
Working with cross-functional teams, I integrated my artwork into the broader marketing strategy. My innovative and creative approach consistently exceeded expectations, leaving a lasting impact on GoTo Connect's visual identity. The groundwork I laid continues to be instrumental in GoTo Connect's ongoing growth and success.
The infographic was used as a guarded asset to gather leads and inform prospective customers.
Hand-illustrated a collection of social cards to promote an APAC customer week, shared on both Facebook and LinkedIn.
“We collectively announced AI Chat Analysis in IPD, Social, and PR blog posts in less than two weeks. The teamwork involved in getting us to this announcement is remarkable. Could not have done it without you!”
— Ankita Dasgupta, Release Product Marketing Lead
The social carousel was created for LinkedIn and Facebook, the UI was illustrated for readability to fit within the small frame.
Crafted ads for diverse placements, incorporating attention-grabbing animation to infuse interest and dynamic movement into each placement.
The eBook was used as a valuable asset for lead generation and providing information to potential customers. View the full eBook here.
Designed pull-up banners and small signage which was displayed at an event.