Rescue
Role
Senior Designer
Client
Rescue, 2021-24
Tags
Brand Identity, Integrated Campaign, Infographics, Print Design, Social Media, Advertising, Digital Marketing
As a designer for the Rescue product, I strategically contributed to the company's growth by aligning my design work with overall business goals. My deep understanding of the business and close collaboration with project managers and stakeholders ensured clear communication and alignment with key objectives.
My approach was not just about aesthetics but about the strategic impact of each project. I focused on delivering creative elements that targeted B2B customers and supported broader business objectives. This strategic mindset allowed me to create visually compelling assets that resonated with the target audience and enhanced the brand experience.
I provided ongoing design support for Rescue, developing a wide range of materials that showcased the brand's identity and strengthened its market presence. My contributions included engaging infographics, tradeshow booth designs, storyboards, case studies, and datasheets. Additionally, I played a key role in shaping successful media campaigns, effectively highlighting Rescue's unique features and value proposition.
The results were visually appealing and strategically positioned Rescue within the enterprise landscape, ensuring seamless alignment with larger business strategies. Through this comprehensive approach, I helped drive the product's success and contributed to the company's growth.
Created ads for diverse placements, incorporating attention-grabbing animation to infuse interest and dynamic movement into each placement.
The infographic was used as a guarded asset to gather leads and inform prospective customers.
“Thank you for moving fast on the Rescue Unstoppable Campaign. You’re always trustworthy and meticulous; you do it with a smile.”
— Natasha Taylor, Art Director
Designed to be used as testimonials for the sales team to showcase the brand's strengths and credibility.
Developed a template for organic social posts to support Rescue case studies. The social cards were posted with the release of new case studies.
The mailer was included in a targeted mailing campaign focusing on the specific verticals that the brand serves.
The social carousel was designed for LinkedIn and Facebook, highlighting customer quotes and imagery representing Rescue customer demographics.
As the designer for this storyboard project, I worked closely with the motion designer to create a compelling video highlighting Rescue’s functionality in higher education. My role involved designing the storyboard, providing art direction, and selecting footage that fit the educational setting. Our collaboration was key to bringing this segment to life, making it an integral part of a broader media campaign and a series of videos showcasing Rescue’s presence in different industries. The video demonstrated Rescue’s versatility and played a crucial role in creating an engaging series that perfectly aligned with our campaign goals.
Credits: Patrick Hnath, Executive Creative Director; Creative Direction Tom Mills, Alex Nelson; Natasha Taylor, Art Director; Kell Siletti-Schneider, Art Director; Rusty McMillan, Motion Designer