Web Summit in Lisbon, Portugal, is a major tech event that attracts over 70,000 attendees each year, and GoTo made a memorable impression with its impressive booth and experience area. Working with Unify Designs, a UK-based fabricator, we created a standout booth featuring a captivating coffee bar and a sponsorship activation area designed for meaningful engagement. We transformed the activation area into a versatile work lounge, strategically crafted to attract attendees looking for a productive space during the event.

Inspired by the tranquility of an outdoor garden, our design concept influenced every part of the lounge. The welcome desk was adorned with vibrant greenery, creating a natural and inviting setting. Slatted panels, resembling a trellis, added a touch of sophistication, and we incorporated our brand by cleverly adding cut-out shapes to these panels.

Despite facing challenges with the panel design, our close collaboration with Unify Designs led to an innovative solution. We printed exterior entryway signs attached to the slatted panels to accommodate unexpected messaging lengths, providing ample space for our messaging and imagery. Additionally, strategically placed pull-up banners at side entrances greatly improved visibility, effectively showcasing GoTo's essential connections.