Grasshopper Rebrand
Role
Senior Designer
Client
Grasshopper, 2021-24
Tags
Rebranding, Brand Identity, Integrated Campaign, Digital Marketing, Social Media, Advertising, UI/UX Design
Grasshopper, our e-commerce product, needed a fresh look. Our visuals were outdated, and we wanted a more consistent and modern aesthetic to give us a competitive edge. Recognizing how crucial branding is in influencing customer decisions, we aimed to create a visual identity that caught the eye and connected with our target audience.
I took our rebranding initiative from concept to reality, turning ideas into concrete designs and applying the new brand across our live campaigns. By being hands-on, I ensured the new visuals were integrated smoothly, refining them along the way and addressing any issues that popped up. The new branding flowed seamlessly through our web platforms and product UI, boosting demand generation with creatives tailored for various channels.
This strategic rebranding positioned Grasshopper for success in the tough e-commerce market, ensuring we left a lasting impression on our customers at every stage of their journey.
“Bryn always goes above and beyond, even more so during the Grasshopper rebrand. She truly exceeded expectations with her ability to manage a large amount of paid media, social media, and storyboard deliverables. She is adaptable, finds solutions, and is always smiling.”
— Cybil Morin, Associate Director, Creative Operations
Developed a rebrand concept, conveying a modern product through association. Implemented mock-ups with the latest devices, seamlessly integrating the brand into the product and refining the graphic language, logo, and typeface for a cohesive visual identity.
Explored graphic language in real-world campaigns, defining the interaction of devices and graphic elements, establishing best practices for logo placement, and strategically determining the application of the color palette.
Designed the inaugural campaign for market introduction, bringing animation to life through careful integration with devices, compelling calls to action (CTA), impactful copy, and cohesive graphic elements.
The UI/UX designer incorporated the new brand elements into a fresh web experience, enhancing the overall user interface and experience.
As the designer for the storyboards, I introduced Grasshopper’s rebrand to the market, featuring innovative elements like integrated sound waves throughout the video. With only three days to complete the project, the urgency highlighted its importance. The storyboard was crucial in reintroducing the product and setting the animation standard for the brand.
The video brought the Grasshopper rebrand to life, using a day-in-the-life format to tell the story of four tradespeople. It started with unique footage of each person at the beginning of their day, transitioned smoothly to showcase key UI features, and wrapped up with a tradesman finishing his day. This strategic storytelling effectively communicated the brand’s evolution and amplified its impact through multichannel marketing and strategic placements in connected TV ads. The storyboard demonstrated the project’s creativity, speed, and effectiveness in conveying the essence of the Grasshopper rebrand across various media channels.
Credits: Patrick Hnath, Executive Creative Director; Tom Mills, Creative Director; Elliott Kane, UI/UX Designer; Rusty McMillan, Motion Designer; Alex Nelson, Copywriter